The name ‘Harley Davidson’ brings an image of the powerful and magnetic motorcycle that has been capturing the hearts of millions of bikers for a long time. Harley Davidson is that iconic brand name that has brought so many other motorcycle companies to their knees. It is undoubtedly amongst the top makers in the United States. In fact, some people even call it the number one motorcycle manufacturing company in the world. The brand name is legendary, which says everything. 

The brand has become the ultimate dream of every biker. This iconic image of Harley Davidson speaks volumes of the success of the motorcycle company that has sustained itself for over a hundred years now. It also reflects upon the struggle and the survival spirit that Harley Davidson has shown during every crisis that has occurred in the past century. The success story and the struggle to reach this epitome of accomplishment are legendary. This celebrated brand is one of the only companies that survived the great depression of the thirties; the time when all the pioneers of the business world were collapsing under the great depression that affected the Americas and the rest of the globe. Harley Davidson did not falter during this time period. 

Harley Davidson has also survived the media accelerated negative image in the seventies, when the motorcycle company was being targeted on the grounds of poor quality control. When the image of the company was being tarnished by the media purposely, the company was also facing cut throat competition from a Japanese manufacturing company. However, the company has never failed to prove its mettle. It survived and disproved all the allegations against it, reestablishing its iconic image and proving to the world that Harley Davidson has not forgotten its basic roots. The company was founded in Wisconsin in the late 20th century. Since the very beginning, Harley Davidson motorcycles, which are also commonly known as ‘Harleys’, have maintained a distinctive design and exhaust note. 
The company sells heavy weight motorcycles which are designed to cruise the highways. These heavy weight bikes have been blazing the roads for over a hundred years now. Their products have always been noted for a long tradition of heavy customization. This particular tradition of Harley Davidson has also given rise to the chopper style of motorcycles which have caught the attention of a number of people and media around the globe.

Drawing attention of the public using its classic designs amalgamated with the latest technology has been a habit of the Harley Davidson. Since its very first design, a number of motorcycle models have become a part of the Harley Davidson family. The most recent amongst them are the Harley Davidson Sportster and the Harley Davidson Softail. Both of which have evolved following the basic roots of Harley Davidson designs. Harley Davidson has also maintained its very own brand community. This community remains active through various clubs, museums and events, which have been organized to promote the brand name.